Museum Artifact: Maybelline Mascara, c. 1940s
Made By: Maybelline Co. Distr., 5900 N. Ridge Ave., Chicago, IL
When the company now known as Maybelline New York marked its 100th anniversary in 2015, the celebration was—much like that patently unnecessary name change—almost suspiciously disconnected from the real history of a business born, built, and largely defined in Chicago.
A promotional blitz that could have served as the long overdue “coming out”